Every month, without asking
Five things land in your folder.
A retainer that only produces posts is a bad retainer. This is the rest of it.
The calendar
Planned ahead4 weeks
ApprovalOne link
ChangesAny time
FormatShared board
Social media management
Planned a month ahead, approved by you, posted on time and answered by a person. Consistency is unglamorous and it is the entire service.
Right now
3 replies answered since
8 replies answered since
2 replies answered since
This board is a demonstration, not a live feed of client accounts — but it is exactly the view we work from.
How it runs
Every post walks the same four steps. You only ever have to look at one of them.
Written and designed here. You never see a blank week.
One link, comment inline. No email chains.
Queued to the hour that suits the account, not us.
Posted, watched, replied to.
The unglamorous half
Posting is the visible part. Replying — fast, in your voice, including when it is bad news — is what keeps an account worth following.
The last one is the one that matters. Accounts are not judged on their best day.
Coverage
Set once, at the start. Changed whenever the account tells us it should be.
Dots are volume, not effort. A weekly newsletter takes longer than three stories.
Every month, without asking
A retainer that only produces posts is a bad retainer. This is the rest of it.
Accounts we run
Anyone can post for six weeks. These are the numbers that show whether a feed is actually being held up.
Account one
Speciality coffee▦▶◲
Account two
Independent gym▦▶
Account three
B2B software❏✉
Account four
Restaurant group▦▶◲
Reply time is the median across the account's lifetime, not its best week.
The bit you are worried about
It stops sounding like you, or you cannot get it back. Both happen often enough that you should ask. Here is how we answer.
Who writes it?
A rotating freelancer who has never used the product
The same two people, every month, who read your support inbox
Whose voice is it in?
The agency's house style with your logo on it
Yours — pulled from what you have already published and agreed in week one
Who owns the accounts?
Agency-held logins you have to ask for
You do. We work from your accounts, never our own
What if you want it back?
A 90-day notice period and an export fee
30 days. Calendar, assets and passwords handed over, no charge
What happens when it goes wrong?
It gets escalated to someone you have not met
The person who posted it replies, and tells you before you find out
Thirty days and everything is yours. We would rather you stayed because the work is good than because leaving is expensive.
Anyone can post for a fortnight. Turning up every week for a year is the entire service.
Before you ask
Still have doubts? Ask it directly — answered from what's actually on this site.
Ask MoonlightWhat it costs
Final price depends on scope. You get one fixed number before anything starts — it does not move later.
Social Media Management — included
Start a project
No account managers, no discovery-call funnel. You get the team doing the work.